In 2022, we built our sponsorships with one big goal: to make cycling inclusive and accessible. One piece of this is how we will support teams and athletes in professional cycling. Introducing the Saris Rouvy Sauerland Continental Team.


One of our mottos is, “At the heart of every cyclist is a better cyclist. Not just defined by speed, but by progress, measurable improvement, the setting of goals and reaching them, and by having fun along the way.” In other words, we know that the athletes that need support aren’t always the ones on the covers of magazines. That’s why we back all levels of athletes, from high school mountain bikers to pro-level riders taking on Le Tour. Here’s who we’re throwing our support behind this year.

Project Echelon Team Photo

Project Echelon | @projectechelonracing

Project Echelon educates and empowers veterans through cycling as a form of therapy. Through their work, Project Echelon is telling veterans’ stories and giving them a voice to share their stories and recovery. Their riders are based throughout the Midwest, training on Saris smart trainers, and racing across the country.

Photo Credit: Jay Melena

The Radical Adventure Riders | @radical.adventure.riders

The Radical Adventure Riders Gravel Team seeks to expand the vision of inclusivity, diversity, and representation specifically at gravel events. We do this by creating a stronger community of femme, trans, women, and nonbinary riders: one in which we support, celebrate, and connect to grow and develop as individuals and a team. We believe that having a community at these events empowers others of similar intersectional identities to participate and continue to get rad and be radical.

Saint Augustine's University Team Photo

Saint Augustine's University | @saucycling

In April 2020, Saint Augustine’s University (SAU) launched the first HBCU cycling team in the country through its School of Business, Management, & Technology. Approved and registered by USA Cycling to compete in the collegiate club Atlantic division against dozens of other schools in the Southeast. The team is coached by professors Umar Muhammad and Dr. Mark Janas, both of whom teach sport management courses at Saint Augustine’s University. The team will begin competition as early as Fall 2020.

Saris + NoPinz | @saris.nopinz

Saris + Nopinz is a team of athletes driving the development of an entirely new discipline of cycling; pushing the boundaries and expanding cycling’s accessibility worldwide. The team is comprised of professionals, entrepreneurs, moms and dads, and current and former professional athletes from all across the globe. Find out more about the team.

Photo Credit: Anna Min

Stamina Racing Collective | @stamina.racing.collective

Stamina Racing Collective was founded in July of 2020. As a BIPOC-centered team, Stamina works to strengthen and diversify the pipeline of FTW (femme/trans/women) riders in competitive cycling. Only 15% of licensed racers in USA cycling are those in women's fields, even fewer of those identify as Black, Indigenous, or People of Color. Stamina is here to change that. We compete in road, cyclocross, and gravel events across the Midwest, volunteer in our community to enhance ridership, and consult with race directors and brand partners to build a more inclusive industry.

Trek Segafredo Team Photo

Photo Credit: Jojo Harper

Trek-Segafredo Men's & Women's Teams | @treksegafredo

We're proud to be sponsoring the Trek-Segafredo men’s and women’s UCI pro-teams this calendar year with our Saris bike trainers. This season marks the sixth year of support for the men’s team and builds on their women's team incredible first two seasons. You can see Trek-Segafredo team members warming up and cooling down on H3 direct drive smart trainers, decked out with an XDR driver, Fluid2 bike trainers and the MP1 Nfinity platform.

Instafund La Prima Cycling Team Photo

Instafund La Prima Cycling | @instafundlaprima

Founded in 2019 in Vancouver, BC, this Canadian-made team featuring an international roster has one goal, elevate women in sport by developing the next generation of elite female cyclists. The team provides a learning environment so that all riders can reach their potential as individuals and team members.

Black Cyclists Network Team Photo

Black Cyclists Network | @blackcyclistsnetwork

Black Cyclists Network (BCN) is both a competitive race squad and one of the fastest growing cycling clubs in the world. Founded in 2018 by competitive cyclists Mani Arthur, BCN aims to encourage people of colour to take up cycling. BCN is made up of mostly riders of colour but is open to riders from all ethnicities. BCN is an inclusive group that welcomes all riders, whether Black, White, Male, Female, Cisgender, have faith or no faith. They simply want to make the world a better place by getting everyone on bicycles.


Hillary Allen Riding

Hillary Allen | @hillygoat_climbs

Hillary Allen is an endurance athlete specializing in Ultra marathon distance trail running. She prefers steep and technical terrain earning her the nickname the "Hillygoat." Based in Colorado where she grew up, Hillary also is a coach, writer and teacher. She's earned course records and wins all over the world racing 50km all the way up to 145km, and although running is her specialty, Hillary has also picked up gravel bike racing.

Laura King Riding

Laura King | @lauracameronking

Laura King raced triathlon for 12 years until discovering she liked playing in the dirt even more--mountain bikes and gravel bikes took hold. She has worked in the cycling industry for over a decade, co-founded the Rooted Vermont Gravel race, is a consultant to organizations and brands in the outdoor space. Laura enjoys traveling the world as a family (husband Ted and daughter Hazel) to race bikes, ride bikes, foster community and encourage growth of the sport.

Reece Wallace | @reece_wallace

Reece Wallace is a professional free ride mountain biker from Nanaimo, British Columbia. Reece specializes in creating videos such as his latest 'Flight Path' & 'Pleign' as well as competing in the world's largest events like Red Bull Rampage and the Crankworx series. When he's not on the road, you can find Reece in the sky flying his airplane or building trails near his home on Vancouver Island.

Rémy Métailler Riding

Rémy Métailler | @remymetailler

Rémy Métailler is originally from France, but has been living in Canada near Vancouver, BC, since 2013. He first came for the love of skiing and biking, and Squamish is now home. Rémy is a professional Mountain Biker, specializing in downhill and freeride but also trail riding. Invited to Red Bull Rampage in 2015, 16, 17 and 2018, he also focuses on producing numerous short web edits. Nowadays you can find him in the forest, riding his trail bike or hitting big jumps and sharing his riding experience with his Trail Preview series on YouTube.

Sika Henry Riding

Sika Henry | @sikahenry

Sika Henry is a competitive triathlete and corporate analyst based in Newport News, VA. Before she caught the triathlon bug, Sika was a collegiate high jumper for Tufts University. Fast forward a few years, she won two marathons, placed 6th (female amateur) at IRONMAN 70.3 Augusta and two weeks later crossed the finish line at the 2019 IRONMAN World Championships in Kona.

Ted King Riding

Ted King | @iamtedking

After a ten-year career in the World Tour ranks of professional road racing, Ted thought he was hanging up his wheels and setting off towards the horizon of retirement in 2015. But his fondness for the sport of cycling was too strong and it’s like he never left! Ted is a brand ambassador, gravel cyclist, racer, advocate, and consultant on all things two-wheels.

Curious about Sponsorship Opportunities?
While our 2021 roster is full, you can still complete this sponsorship application form for possible future consideration.