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#bratcakes: A Wisconsin Bike Week Breakfast Tradition

A look back at the sixth annual #bratcakes on the bike path event.

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More than Bike Month: the Madison Bike Advocacy Summer Guide

A calendar of bike-lovin’ events around Madison this summer.

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Meet Your 2018 Saris Brand Advocates!

Find out if there’s one in your neighborhood.

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Saris Becomes Endorser Brand for CycleOps, PowerTap and Bike Fixation

Today marks the day that Saris officially knits their tribe of bike-centric brands together under one endorsing brand.

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Bike Your Brat to Work Day: The Madison Tradition Continues

Bike through the brat-thru and your first brat is free, on us!

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Brat Fest Memorial Ride: Miles for Cause

Announcing the inaugural Brat Fest Memorial Ride.

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Bike Your Brat to Work Day = #BYBTWD

If you bike to the kick-off event of Brat Fest, we’ll buy you up to 6 brats.

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CycleOps Unveils Next Generation of Smart Trainer

The Hammer smart direct drive trainer will be the newest addition to the CycleOps line of indoor bicycle trainers.

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Looking Back and Looking Forward: National Bike Summit 2016

Over the last decade Saris has been an active participant in the National Bike Summit in Washington DC.

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Presenting the 2016 National Poster Contest Winner

We're excited to announce that Caleb of Somerville, Massachusetts, is the 2015 National Poster Contest Winner!

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Bratcakes: A Madison Tradition

Some dream of sugarplums and candy. Three years ago we had a different kind of vision, a vision of the most incredible, perfect union that could not be resisted. Yes, we’re talking about the bratcake.

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Bike Your Brat to Work Day: You Bike, We Buy

Madisonians have risen early to buy an AM bratwurst or two (or twelve) for over a decade at the World’s Largest Brat Fest kick-off event: Take Your Brat to Work Day.

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