Our Business Approach

We stand behind everything we design.

It Started with a Dream

When Sara and Chris Fortune first combined names to create Saris as we now know it, it was done so on a huge leap of faith.

This little bicycle accessory manufacturer in Madison, Wisconsin, opened its doors hoping that customers would care about a company dedicated to keeping manufacturing here in the States. As it turns out, they do – and we're forever grateful.

Dedicated to the Bicycle

Through years of hard work and dedication, we've been able to expand our facility to design, prototype, tool, source and build more and more products here in Madison.

And as we've grown, so has our ability to help create healthier, happier and bike-smart communities at the local, regional and national level.

Building Communities of Cyclists

At the end of the day, we're cyclists too. That's why the bicycle, and its transformative powers, are at the heart of everything we do. Grab a bike and join us.