We're on a Journey
And We're Going by Bike

Bicycles Set
People Free

It starts as kids when bikes set us free to explore the edges of our neighborhood.

It continues into adulthood when weekend rides set our minds free from work and worry.

It’s the reason why still today bikes are at the heart of everything we do.

Boy on bike with father

Bikes are at the of everything we do.

We set out on this journey the day
Sara and Chris combined names.


Grab a Bike. Join Us.

Mountain bikers with bike racks and dog Mountain bikers with bike racks and dog

Made in Madison, WI

Headquartered in an old farmhouse and hand-assembled just around back.

Nearly all of our products are assembled under our watchful eye right here in Madison.

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